Our annual awareness and fundraising campaign

Every superhero has a back-story

It’s no secret that those recovering from substance misuse are relentlessly stigmatised; society simply isn’t given the bigger picture, or doesn’t want to see it.

But here’s the thing – addiction isn't a lifestyle choice. There are many reasons why people turn to drugs and alcohol. To achieve recovery requires heroic effort and superhuman personal strength of the sort that should be celebrated, and celebrated loudly.

It’s time to shout this from the rooftops. Taking the heroic example set by our service users, we’ve turned the courage of recovery into something big, bold and un-missable. We’ve created Heroine Day.

It’s a big, bright campaign, with a serious aim at heart: to celebrate the heroic strength shown by those who recover from substance misuse, and to help show those who are struggling with substance misuse that help is out there. They don’t have to go it alone.

Heroine Day 2017 has now finished - the event will be back in 2018, but for now, here's a look back at some of the fantastic people, businesses and organisations that supported Heroine Day in 2017, and the message that we managed to get out.

Here's how Heroine Day 2017 went >

Want to get involved in Heroine Day 2018?

There's a huge number of ways you can help, from the big stuff to the little things - it all makes a difference.

Drop us a line to find out more; if you're keen to help, we'd love to have you on board.

[email protected]


Heroine Day Campaign Video