Heroine Day Every superhero has a back-story It’s no secret that those recovering from substance misuse are relentlessly stigmatised; society simply isn’t given the bigger picture, or doesn’t want to see it. But here’s the thing – recovery requires heroic efforts and superhuman personal strength of the sort that should be celebrated, and celebrated loudly. It’s time to shout this from the rooftops. Taking the heroic example set by our service users, we’ve turned the courage of recovery into something big, bold and un-missable. It’s a big, bright campaign, with a serious aim at heart: to celebrate the heroic strength shown by those who recover from substance misuse, and to help show those who are struggling with substance misuse that help is out there. They don’t have to go it alone.