A huge success, raising over £800!

 ‘Just because someone stumbles and loses their path, it doesn’t mean they can’t be saved.’ Professor Charles Xavier – 'X Men: First Class'

When we first announced this campaign back in 2015, there was some scepticism about the provocative nature of Heroine Day - but we made no apology for it, as we knew we had the full support of our service users. 

We wanted to get in people’s faces and talk openly about addiction, to challenge stigma and provoke discussions about something most people avoid talking about.  We didn’t ask much in the way of support – we simply asked people to dress up as superheroes and donate £1. 

The benefits of the campaign have been far reaching for us.  It opened doors and gave us the opportunity to talk to people, groups and businesses who, perhaps, wouldn’t have talked to us before.  It helped make a subject that’s often difficult for people to understand much easier to discuss. 

And opinions are changing.  Society is beginning to understand that no addiction is a lifestyle choice.

We gained a lot of support for our work, which will continue beyond Heroine Day. More importantly, the campaign helped us get a message of hope out to people tackling addiction: recovery is possible and should be celebrated. 

Service users have been able to talk about their recovery journey with pride instead of shame.  They have re-defined themselves as heroes, holding their heads up high and saying ‘look what I did!’ 

We couldn’t have achieved this without the support of everyone who took part.  There are too many to mention them all, but we couldn’t not thank our main sponsors and supporters Leekes, South Wales Fire and Rescue Service, Feline Good Cat Café, WCVA and The Deck Coffee House and Cakery.

Next year we want to make this campaign even bigger and bolder, so if you’d like to help us take it up, up and beyond, contact Sue to find out how you can get involved.

sue.obrien@newlinkwales.org.uk
029 2052 9002